Pershore Plum Festival Shop Window Competition is an eye-catching event which helps turn the town purple and yellow in August. To celebrate 25 years of the festival this year the theme is Pershore Plum Festival Silver Jubilee. Judging will take place on Saturday 19 August. The town’s shop windows will be full of plums, plum products, and Festival paraphernalia. A map will be available to visitors so that they can view all the entries during the Festival weekend.